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Privacy Policy

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Introduction
Welcome to AthleteIQ. We are committed to safeguarding your privacy and ensuring that your personal data is handled responsibly. This policy outlines the types of personal information we collect, how it is used, and the measures we take to protect your data.
 

Who We Are
AthleteIQ operates from 128 City Road, London, United Kingdom, EC1V 2NX.
For any privacy-related inquiries, you can contact us via:

Personal Data We Collect and Why We Collect It
We collect the following types of personal information to provide our services:

  • Names and Contact Details: For communication and service updates.

  • Addresses: For service provision and delivery.

  • Date of Birth: For identity verification and eligibility.

  • Payment Details (including card or bank information for transfers and direct debits): To process payments.

  • Health Information (including dietary requirements, allergies, and health conditions): To provide personalised services and ensure safety.

  • Health and Safety Information: To comply with safety regulations.

  • Information Relating to Compliments or Complaints: For resolving disputes and handling feedback.

  • Website User Information (including user journeys and cookie tracking): To improve user experience and support marketing efforts.


How We Use Your Data
Your information is used to:

  • Provide services and goods, including delivery.

  • Send service updates or marketing communications (where consent is provided).

  • Manage customer accounts.

  • Comply with legal and health and safety regulations.


Lawful Bases for Processing
We process your personal data based on:

  • Consent: You have given clear permission for us to process your personal data for specific purposes.

  • Legal Obligation: We are required to process your data to comply with legal obligations.

  • Contract: Processing is necessary to enter into or fulfil the terms of a contract with you, such as providing services or delivering goods


Data Security
We are committed to ensuring your data is secure. We use a range of measures to protect your information from unauthorised access, alteration, disclosure, or destruction.


Sources of Personal Data
We collect personal data directly from individuals who interact with us.


Sub-Processors and Third Parties
We use the following systems to manage personal data:

  • Wix: For website management and online services.


We may share data publicly on our website, social media platforms, or other marketing and information media.


Data Retention
We will retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including to comply with legal, accounting, or reporting requirements. Once the data is no longer required for these purposes, it will be securely deleted or anonymised.


International Data Transfers
AthleteIQ is currently reviewing whether personal data is shared outside the UK through its data processors, such as Wix. Any such transfers will be conducted in compliance with data protection regulations, including appropriate safeguards.


Your Rights
Under UKGDPR, you have the right to access, correct, delete, or restrict the processing of your personal data. If you wish to exercise these rights, please contact us at hgravelsons@athleteiq.co.uk.


How to Complain to the ICO

If you have concerns about how we handle your personal data or if you believe that we are not meeting our legal obligations under data protection laws, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). The ICO is the UK’s independent authority established to uphold and protect information rights and promote good practices in the handling of personal data.


You can contact the ICO using the following methods:

  • Online: Visit their website at www.ico.org.uk and complete the online complaints form.

  • Telephone: Call their helpline on 0303 123 1113 for assistance.

  • Post: Write to the ICO at:
    Information Commissioner's Office
    Wycliffe House
    Water Lane
    Wilmslow
    Cheshire
    SK9 5AF
     

Before lodging a complaint, we encourage you to reach out to us directly to address your concerns. We are committed to resolving any issues promptly and transparently, and we will make every effort to address your complaint to your satisfaction.


Contacting Us
If you have any questions about this privacy policy or our treatment of your personal data, please contact us at hgravelsons@athleteiq.co.uk.


Changes to This Policy
We may update this privacy policy from time to time. Any significant changes will be communicated via email or by posting the updated policy on our website.


Effective Date
This privacy policy is effective as of November 2024.

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